Artificial grass has become a popular alternative to natural lawns for homeowners, landlords, businesses and commercial properties. Customers can compare different colours, pile heights and finishes online, making artificial grass particularly well suited to ecommerce.
For a retailer, however, selling artificial grass online involves more than simply listing rolls of turf.
Customers need to choose the right product, work out how much they need, understand wastage and calculate the total cost of their project. If the buying process makes those decisions difficult, customers may abandon their purchase or order the wrong amount.
This guide explains how to start selling artificial grass online, how to build a useful product catalogue and how to make the ordering process easier for customers.
Is selling artificial grass online a good business?
Artificial grass is used for much more than domestic gardens.
Potential customers include:
- Homeowners
- Landlords
- Garden designers
- Landscapers
- Property developers
- Schools
- Nurseries
- Pubs and restaurants
- Commercial properties
- Pet owners
Different customers also have different requirements. A family looking for a low-maintenance garden may want something soft and natural-looking, while a commercial customer may prioritise durability and heavy use.
This gives specialist artificial grass retailers plenty of opportunities to target specific customer requirements.
Decide what type of artificial grass you’ll sell
Before building your online store, decide how broad your range will be.
Common product categories include:
- Domestic artificial grass
- Premium artificial grass
- Pet-friendly artificial grass
- Child-friendly artificial grass
- Commercial artificial grass
- Short-pile turf
- Long-pile turf
- Realistic landscape turf
- Artificial grass accessories
- Weed membrane
- Joining tape
- Adhesive
- Fixing pins
- Shock pads and underlay
You can also differentiate products by:
- Pile height
- Colour
- Density
- Backing
- UV resistance
- Drainage performance
- Intended use
A clearly organised catalogue makes it much easier for customers to find the right product.
Choosing an ecommerce platform
There are many ways to sell artificial grass online.
When choosing an ecommerce platform, consider:
- Product catalogue management
- Search engine optimisation
- Product filtering
- Payment options
- Shipping flexibility
- Measurement-based pricing
- Inventory management
- Long-term costs
For specialist retailers, flexibility is particularly important because artificial grass doesn’t always fit the standard ecommerce model of selling one fixed product quantity.
WooCommerce can be a good option when you need more control over how products are priced and ordered.
If you choose WooCommerce, we’ve also published a dedicated guide covering how to price artificial grass by area:
WooCommerce Artificial Grass Calculator: How to Price Artificial Grass by Area (2026 Guide)
Build a useful artificial grass catalogue
A large artificial grass catalogue can quickly become difficult to navigate.
Give customers useful ways to compare products, such as:
- Pile height
- Colour
- Density
- Price per square metre
- Application
- Pet suitability
- Commercial suitability
- Drainage
- Brand
Don’t rely solely on product names.
A product called “Premium Green 40mm” doesn’t tell a customer nearly as much as a product page that clearly explains its pile height, intended application, appearance, durability and drainage characteristics.
Show artificial grass in real gardens
Artificial grass is highly visual.
A customer wants to know what a product will actually look like when installed.
Product photography should therefore include:
- Close-up photographs
- Full lawn installations
- Different lighting conditions
- Before-and-after images
- Edge details
- Pile height comparisons
Lifestyle photography is particularly useful because it allows customers to imagine the product in their own garden.
If you sell several similar products, comparison images can also help customers understand the differences.
Consider offering samples
Artificial grass can look very different on a screen compared with how it looks in person.
A sample allows customers to check:
- Colour
- Pile density
- Texture
- Softness
- Pile height
- Overall appearance
This can be particularly valuable when selling premium products.
A customer who orders a sample and likes it is also much closer to making a full-size purchase.
The biggest ecommerce problem: how much artificial grass does a customer need?
This is one of the most important problems to solve when selling artificial grass online.
Customers generally know the dimensions of their garden.
They don’t necessarily know:
- The total area.
- How much additional material they need.
- How much wastage to allow.
- What the final price will be.
For example, a customer may know they have an area measuring 5 metres by 8 metres.
They shouldn’t have to open a calculator, work out the area, decide how much wastage to include and then manually calculate the price.
The easier approach is to let the customer enter their measurements and have the website calculate the requirement and price automatically.
This reduces friction and makes the buying process much easier to understand.
If you’re using WooCommerce, our guide WooCommerce Artificial Grass Calculator: How to Price Artificial Grass by Area (2026 Guide) explains how to handle this type of area-based pricing:
Don’t forget wastage
Artificial grass isn’t always installed over a perfect rectangle.
Gardens can include:
- Curves
- Corners
- Flower beds
- Paths
- Trees
- Buildings
- Irregular boundaries
That means the amount of turf required can be greater than the simple surface area.
A sensible wastage allowance gives customers some margin for cutting and fitting.
The exact allowance depends on the shape and complexity of the installation, so it can be useful to let customers or installers account for wastage rather than assuming every garden is identical.
Explain how artificial grass is supplied
Customers should understand exactly what they’re buying.
Explain whether products are sold:
- By square metre
- By roll
- In fixed-width rolls
- In fixed lengths
- As complete installation kits
If your artificial grass is supplied in a particular roll width, make this clear on the product page.
The customer shouldn’t have to discover the practical limitations of the product after reaching checkout.
Selling installation accessories
Artificial grass can also create opportunities to sell complementary products.
Consider offering:
- Weed membrane
- Joining tape
- Adhesive
- Fixing pins
- Ground staples
- Shock pads
- Underlay
- Jointing materials
- Installation tools
These products can increase order values while making your store more useful to customers.
Bundles can also make sense for customers who want everything required for an installation.
Shipping artificial grass
Artificial grass is bulky even when rolled.
Before launching your store, work out how you’ll handle:
- Roll dimensions
- Weight
- Courier restrictions
- Pallet deliveries
- Local delivery
- Nationwide delivery
- Delivery charges
- Collection
Shipping can have a significant effect on profitability, so calculate your actual delivery costs before deciding on your pricing strategy.
If you offer free delivery, make sure the cost is accounted for in your product margins.
Build trust before asking for the sale
A customer buying artificial grass online may be spending hundreds or even thousands of pounds.
Your website should answer the questions they would normally ask in a showroom.
Useful information includes:
- Product specifications
- Installation instructions
- Maintenance advice
- Drainage information
- Pet suitability
- Warranty information
- Sample availability
- Delivery details
- Returns information
- Customer reviews
The more uncertainty you remove, the easier it becomes for customers to buy online.
Create useful content around artificial grass
SEO can be particularly valuable for artificial grass retailers because customers often research extensively before buying.
Useful content could include:
- How much artificial grass do I need?
- How to measure a garden for artificial grass
- Artificial grass vs real grass
- Best artificial grass for dogs
- How to install artificial grass
- How to clean artificial grass
- How to maintain artificial grass
- How long does artificial grass last?
- Artificial grass pile height explained
These articles can attract visitors who aren’t yet ready to buy but are actively researching a future purchase.
Market your artificial grass business
Once your store is ready, you’ll need to bring potential customers to it.
Useful channels include:
- Search engine optimisation
- Google Shopping
- Social media
- Local landscaping partnerships
- Email marketing
- Paid search
- Garden and home improvement communities
Before-and-after projects can work particularly well for artificial grass because the transformation is easy to demonstrate visually.
Customer installation photographs can also provide valuable social proof.
Frequently asked questions
Can you make money selling artificial grass online?
Yes. Artificial grass can be sold to homeowners, landscapers, property developers, commercial customers and other businesses. Your profitability will depend on product margins, shipping costs, marketing costs and the type of customers you target.
How should artificial grass be sold online?
Artificial grass can be sold by square metre, by roll or through fixed-size packages depending on how the product is supplied. The important thing is to make the relationship between measurements, quantity and price clear to the customer.
How do customers calculate how much artificial grass they need?
Customers can calculate the surface area from their garden dimensions, but an online calculator makes the process much easier. A measurement-based tool can calculate the area and apply an appropriate wastage allowance before showing the customer the resulting price.
Should I sell artificial grass samples?
Samples can be a useful way to give customers confidence before committing to a larger order. They allow customers to see the colour, texture and pile in person.
Is WooCommerce suitable for selling artificial grass?
WooCommerce can be suitable for artificial grass because its flexible product and pricing system can be extended to handle measurement-based products. This is particularly useful when customers need to enter the dimensions of their project rather than simply selecting a fixed quantity.
Conclusion
Selling artificial grass online isn’t simply a matter of putting rolls of turf into an online catalogue.
Customers need help choosing the right product, understanding how much they need and working out what their project will cost.
A successful artificial grass store combines detailed product information with high-quality photography, useful educational content, clear delivery information and a simple ordering process.
One of the most important improvements you can make is removing the calculation work from the customer.
If you use WooCommerce, our guide to WooCommerce Artificial Grass Calculators explains how to handle area-based pricing and make it easier for customers to calculate the amount they need:
For retailers selling products by measurement, this kind of automated pricing can turn a potentially complicated purchase into a straightforward online transaction.
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